Privacy Policy

You can always find these User Agreements on the MERACH Website.


Last Updated: August 15, 2022

Welcome to the MERACH Privacy Policy!

This Privacy Policy describes how (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

This Privacy Policy describes how and its affiliates ( "MERACH", "we", or "us") collect and process your personal information when you visit the MERACH site, use any MERACH services including MERACH applications (the "App") or fitness equipment (such as the MERACH exercise bike, rowing machine, elliptical machines

,Treadmill), or customer support service including live chats and e-mail communications, social media channels, studios or retail shops including our showrooms or concession stores (together, the "Services").

Table of Contents













  • Registration information you provide when you create an account, including your name, address, telephone number, gender, date of birth, email address, username and password or such related or similar information.
  • Transactional information you provide when you request information or purchase a product or service from us, including, for instance, credit card information, purchase history or Paypal (or similar third party processor) account email address, whether on our sites or through our associated applications, including your postal address, telephone number and other payment information.
  • Any information that canbe used to distinguish or trace you and/or your identity, either alone or when combined with other personal or identifying information that is linked or linkable to you.
  • Information you provide to us in response to a product purchase, survey, review, application and/or contest entry.
  • Information you provide in public forums on our sites and/or applications.
  • Information sent either one-to-one or within a limited group using our message, chat, post or similar functionality, where we are permitted by law to collect this information.
  • Information you provide to us when you use our sites and applications, our applications on third-party sites or platforms such as social networking sites, or link your profile on a third-party site or platform with your registration account.
  • Location information when you visit our sites or use our applications, including location information either provided by a mobile device interacting with one of our sites and/or applications, or associated with your IP address, where we are permitted by law to process this information.
  • Usage, viewing and technical data, including, for instance, the URL of the site from which you came and the site to which you are going when you leave the website, your device identifier or IP address, as well as information about the operating system of your device and name of your Internet service provider, when you visit our sites, use our applications on third-party sites or platforms or open emails we send.
1.2 Information Provided to Shopify
  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our righ
1.3 How We Collect Information
  • We collect information you provide to us when you request products, services or request information from us, register with us, participate in public forums or other activities on our sites and applications, respond to customer surveys, or otherwise interact with us using one or more devices.  Please keep in mind that when you provide information to us on a third-party site or platform (for example, via our applications), the information you provide may be separately collected by the third-party site or platform.  The information we collect is covered by this privacy policy and the information the third-party site or platform collects is subject to the third-party site or platform’s privacy practices.  As such, privacy choices you have made on the third-party site or platform will not apply to information we have collected directly through our applications.  However, you may control the types of personal data available in the public profile of such third-party services by adjusting the privacy settings available therein.
  • We collect information through technology, such as cookies, Flash cookies and Web beacons, including when you visit our sites and applications or use our applications on third-party sites or platforms using one or more devices.  Cookies are text files that are saved on the hard drive of your device by means of your browser, enabling us to recognize your browser for purposes such as saving your preferences and directing relevant content to you.  Most of the currently available browsers give you the option of managing cookies by, for example, disabling them entirely, accepting them individually, and deleting saved cookies from your hard drive.  Disabling of cookies, however, on your browser may result in limited use of features on our website.
  • Google Analytics is also a third-party platform that we use in order to collect and store data such as time of visit, pages visited, time spent on each page of the website, the Internet Protocol address, and the type of operating system used in the devices used to access the website.  We may acquire information from other trusted sources to update or supplement the information you provided or we collected automatically.
  • Further, the email address you provide will be used to track, collect and/or send information and updates.  It may also be used to respond to inquiries, promotions, company announcements or events, product information and services, and/or other requests or questions.  If you decide to opt-in to our mailing list, you will receive emails that may include company news, updates, related product or service information, etc.  However, you may, at any time, unsubscribe from receiving future emails as we include detailed unsubscribe instructions at the bottom of each email or you may contact us via our websites.  We currently do not respond to Do Not Track signals.

We use your information for the following purposes:

  • Toprovide you with the Services: Including to verify your identity and set up your MERACH account, to process payments and fulfill product orders, to provide you with access to our Services such as class bookings and participation, workout tracking performance and statistics, and to enable you to compete and communicate with other MERACH members.
  • To communicate with you:Including for administrative matters (such as account management, updates to terms, or system maintenance), to provide you with information about our Services (such as product delivery and logistics, servicing and technical support), and to respond to any questions, comments or requests you have about our Services.
  • To send you marketing:Including contacting you by phone, email, postal mail or SMS with information about news, offers, products and/or Services that might be of interest to you, as permitted by applicable law. Please see Your Rights below for how to unsubscribe.
  • For analytics, research and product and Service improvement purposes: Including monitoring and measuring your use of our products and Services and conducting research/surveys, to understand how they are being used and how they can be improved.
  • For quality assurance and training purposes:Including monitoring communications and interactions with you to ensure the quality of our customer and technical support services, appropriate training of our people and to resolve your complaints. We will provide notice and consent options for monitoring of communications as required by applicable law.
  • For personalisation and advertising:Including to provide you with a personalised and tailored Service, to serve you with MERACH advertising on third party properties and to serve you with relevant advertising and content on our Services.
  • To ensure the security and integrity of our Services: Including to detect and combat any abuse or any harmful activity, fraud, spam, and illegal activity affecting our Services, or in the case of CCTV images, the prevention & detection of crime and for the health and safety of individuals on MERACH premises.
  • To comply with any applicable law and/or regulations.
  • For any other lawful business purpose:Including any incidental business purpose related to or in connection with any of the above, or for any other purpose disclosed to you at the point at which we collect your personal information.

We use cookies and similar tracking technologies such as pixel tags/web beacons and social media widgets (collectively "Cookies") to collect and use personal information about you, including for analytics purposes and to serve you interest-based advertising. For further information about the types of Cookies we use, why, and how you can control Cookies, please see our Cookies Policy.


We may disclose your personal information to the following categories of recipients:

Affiliates. Our affiliates, for purposes consistent with this Privacy Policy.

Service providers. Other companies and individuals that provide services or perform tasks on our behalf to help us operate the MERACH Service or our business, such as, for example, customer support, hosting, analytics, mobile application metrics, email delivery, marketing and database management services, music integration services, our extended warranty service providers and payment processor. These third parties may use your personal information only as authorized under our contracts with them.

Advertising Partners. Third party advertising companies and social media companies that may assist us and other parties with customer research, management of customer and prospective customer databases, promotional mailings or other targeted promotions. These partners may collect information about your activity on the Site and other online services to help us advertise our and other services, and/or use hashed customer lists that we share with them to deliver ads on their platforms to our customers and similar users on their platforms.

Other Users. Depending on your User Profile settings and how you interact with our Services, certain personal information of yours may become available for other Peloton members to see. User profiles are set to public by default.

Third party platforms. Social media platforms or other third party platforms that you connect to the MERACH Service and where you authorize us to share your information with them (such as when you use options to access the MERACH Service by logging into the third party platform).

Professional advisors. Professional advisors, such as lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they render to us.

Law enforcement and others. Law enforcement, government authorities and privacy parties, when we believe in good faith it is necessary or appropriate for the compliance and operations purposes described above.

Business transferees. Relevant participants in business transactions (or potential transactions), such as corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, MERACH  or our affiliates (including, in connection with a bankruptcy or similar proceedings). In any of these cases user information, including personal information, could be one of the assets transferred to or acquired or accessed by a third party.

For other purposes. We may also share your personal information for other purposes described in this Privacy Policy or with your consent.


Opt-out of marketing communications. If you have provided us with your email address and you would like to stop receiving marketing emails about MERACH from us, click on the unsubscribe link at the bottom of any of our email communications. It may take up to 72 hours to process your unsubscribe request. Please note that even if you opt out of receiving marketing communications from us, we may contact you for non-marketing reasons related to the MERACH Service or your subscription, such as for password recovery purposes or service calls that you have requested.

Account information. If you have purchased a subscription or otherwise signed up for an account, then you may access your MERACH account at any time once logged on, and you may modify, update and change your account settings through your account on the MERACH Service. When you update information, we may maintain a copy of the unrevised information in our records. You can also delete your account by emailing us at Please note that we will need to verify that you have the authority to delete the account. Also, some information may remain in our records after your deletion of such information from your account, and public activity on your account prior to deletion may remain publicly accessible.

Cookies. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the MERACH Service may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit

Advertising choices. Like many companies online, we use services provided by Google, Facebook and others that help deliver interest-based ads to you. Your choices for limiting collection and/or use of your personal information by these companies include:

Please note that we also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked above. Note also that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt-out on every browser and device that you use. 

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit.  We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit

Choosing not to share your personal information. If you do not provide information that we need to provide the MERACH Service, we may not be able to provide you with the MERACH Service or certain features.  We will tell you what information you must provide to receive the MERACH Service when we request it.

Third party platforms. If you choose to connect to the MERACH through your social media account or another third party platform, you may be able to use your settings in your account with that platform to limit the information we receive from it. If you revoke our ability to access information from a third party platform, that choice will not apply to information that we have already received from that third party.


The MERACH Service may contain links to websites and other online services operated by third parties.  These links are not an endorsement of, or representation that we are affiliated with, any third party.  In addition, our content may be included on web pages or other online services that are not associated with us. We do not control websites or other online services operated by third parties, and we are not responsible for their actions.  Other websites and online services follow different rules regarding the collection, use and sharing of your personal information.  We encourage you to read the privacy policies of the other websites and online services you use.


We employ a number of technical, organizational, and physical safeguards designed to protect the personal information we collect.  However, the security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.


You are not permitted to use our Services if you do not meet the minimum age requirement applicable in your jurisdiction and if you do not meet the age requirements as specified in our Terms of Service.

If you learn that your child does not meet the requirements set out above and has provided us with Personal Information, you may alert us at We will take steps to delete such information from our files as soon as possible and terminate the child’s account.


Your personal information may be transferred to, processed and stored in countries other than the country in which you are resident, including the United States, Australia, Canada, the European Union and UK. The recipients of such information may be located in any country where MERACH has a place of business and additional territories where our suppliers and partners may transfer data, details of which can be provided upon request.

We take appropriate safeguards to protect your personal information in accordance with this Privacy Policy specifically in relation to any international transfer. This includes implementing an intra-group data sharing agreement that includes safeguards and protections for any use of your personal information by our group entities and incorporates the European Commission's Standard Contractual Clauses, which require all group companies to protect relevant information in accordance with European Union and UK data protection laws.

We have implemented similar appropriate safeguards with our third party service providers and partners and further details can be provided upon request.

If you have any questions about this Privacy Policy or our information handling practices, please contact us by email at or postal mail at the below address:



11. Your rights

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below [OR INSERT ALTERNATIVE INSTRUCTIONS FOR SENDING ACCESS, ERASURE, CORRECTION, AND PORTABILITY REQUESTS].

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper:


This section applies only to California residents and is immediately effective at the time this Privacy Policy is posted. It describes how we collect, use and share Personal Information of California residents in operating our business, and their rights with respect to that Personal Information. For purposes of this section, “Personal Information” has the meaning given in the California Consumer Privacy Act of 2018 (“CCPA”) but does not include information exempted from the scope of the CCPA.

Your California privacy rights. As a California resident, you have the rights listed below. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.

  • You can request the following information about how we have collected and used your Personal Information during the past 12 months
  • The categories of Personal Information that we have collected.
  • The categories of sources from which we collected Personal Information.
  • The business or commercial purpose for collecting and/or selling Personal Information
  • The categories of third parties with whom we share Personal Information
  • Whether we have disclosed your Personal Information for a business purpose, and if so, the categories of Personal Information received by each category of third party recipient.
  • Whether we’ve sold your Personal Information, and if so, the categories of Personal Information received by each category of third party recipient.
  • You can request a copy of the Personal Information that we have collected about you during the past 12 months.
  • You can ask us to delete the Personal Information that we have collected from you.
  • You are entitled to exercise the rights described above free from discrimination in the form of legally prohibited increases in the price or decreases in the quality of the MERACH Service.

How to exercise your rights. You may exercise your California privacy rights described above as follows:

Right to information, access and deletion. You can request to exercise your information, access and deletion rights by emailing us at or by calling 888-288-1588. We reserve the right to confirm your California residence and will need to confirm your identity to process your requests. As part of this process, government identification may be required. Consistent with California law, you may designate an authorized agent to make a request on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide a valid power of attorney, the requester’s valid government-issued identification, and the authorized agent’s valid government issued identification. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.

Request a list of third party marketers. California’s “Shine the Light” law (California Civil Code § 1798.83) allows California residents to ask companies with whom they have formed a business relationship primarily for personal, family or household purposes to provide certain information about the companies’ sharing of certain personal information with third parties for their direct marketing purposes during the preceding year. You can submit such a request by sending an email to with “Shine the Light” in the subject line. The request must include your current name, street address, city, state, and zip code and attest to the fact that you are a California resident.

We do not sell your personal information. Based on our understanding of the term “sell” under the CCPA, we do not “sell” your Personal Information and have not sold it to third parties for a business or commercial purpose in the 12 months preceding the effective date of this Privacy Policy. However, like many companies online, we use services provided by Google, Facebook and others that help deliver interest-based ads to you as described in the section above entitled Interest-Based Advertising. You can review your options for opting-out of such services above.

Personal information that we collect, use and share. We are required to explain the categories of Personal Information we collect by reference to the categories specified by the CCPA, as defined here , which are described in the list below. For each category, we list the type of data we collect and the source of that data as described in the section above entitled Personal Information We Collect. We have not sold your personal information in the preceding 12 months.

  • Identifiers
  • What we collect: Contact data, profile data
  • Sources: You, third party platforms
  • Commercial information
  • What we collect: Profile data, fitness and performance data, purchase data, online activity data
  • Sources: You, automatic collection, third party platforms
  • Financial Information
  • What we collect: Financial data
  • Sources: You
  • Online identifiers
  • What we collect: Contact data, profile data, online activity data, device data
  • Sources: You, automatic collection, third party platforms
  • Internet or network information
  • What we collect: Device data, online activity data
  • Sources: Automatic collection
  • Inferencesdrawn from any of the above information to create a profile reflecting your preferences, characteristics, and behavior.
  • May be derived from your: Profile data, fitness and performance data, purchase data, online activity data.
  • Medical Information
  • What we collect: Profile data, fitness and performance data
  • Sources: You, third party platforms
  • Physical Description
  • What we collect: Profile data, fitness and performance data
  • Sources: You, third party platforms
  • Protected Classification Characteristics, which we do not intentionally collect, but it may be revealed in other data we collect.
  • Biometric Information
  • What we collect: Profile data, fitness and performance data
  • Sources: You, third party platforms
  • Sensory information
  • What we collect: Profile data, fitness and performance data, Content you choose to share through the Service
  • Sources: You

The business/commercial purposes for which we use each category of Personal Information above are described in the section above entitled How We Use Your Personal Information. The categories of third parties to which we disclose each category of Personal Information above of Personal Information for business purposes are described in the section above entitled With Whom We Share Your Personal Information.

The above summary of how we collect, use, share Personal Information describes our practices for the 12 months preceding the effective date at the top of this Privacy Policy.  Information that you choose to provide to us may include other categories of information.