No matter what we look like now, a year from now, or a decade from now, this is what keeps us moving forward.
Discover more fun, more motivation, and more achievements with MERACH!
Our Company
Founded in 2018 in Hangzhou, China, Merach (doing business globally as Merachfit) is a home fitness brand dedicated to providing scientific and efficient fat-burning solutions through technological innovation. Established by RObert Luo, the company leverages a sophisticated supply chain to offer high-quality, intelligent fitness equipment designed to make exercise accessible, enjoyable, and sustainable for households worldwide.
The brand has rapidly expanded its global footprint, establishing operations in the United States, Canada, and Europe, and serving over one million customers across more than 60 countries. As a testament to its hardware quality, Merach serves as a partner to the China National Sports Training Center, exclusively providing training equipment—including treadmills, spinning bikes, and rowing machines—to national team athletes preparing for major events like the Olympic Games.
Merach’s core mission is to "restore the real outdoor scene" within the home, overcoming the inertia often associated with exercise by making it fun rather than a chore. The company focuses on "fast fat burning" principles, designing equipment that caters to human nature and the instinct to explore. This philosophy is supported by a joint Sports Science Research and Development Center established in 2021 to drive product innovation.
Merach’s product line includes rowing machines, exercise bikes, treadmills, ellipticals, and recovery tools. The equipment is widely recognised by professional reviewers and consumers for offering premium features, sturdy construction, and whisper-quiet operation at a competitive price point.
Merach has garnered praise for its diverse rowing solutions, particularly the NovaRow R50. Reviewers highlight this air-resistance rower for its professional-grade feel, noting that it delivers smooth strokes, is extremely stable, and takes less than 10 minutes to assemble. The brand also pioneered dual-resistance technology (combining water and magnetic resistance) in its wooden rowers (Model 950), and offers the Q1S, a magnetic rower lauded for its compact design and ultra-quiet performance, making it ideal for shared living spaces.
The brand’s cycling equipment, such as the S26 Aura and S29 series, is celebrated for providing a gym-quality experience at a fraction of the cost of luxury competitors. These bikes feature heavy-duty steel frames, high weight capacities (up to 350 lbs), and silent belt drives that ensure workouts do not disturb others. The S08 Recumbent Bike is specifically endorsed by physical therapists for its ergonomic design, offering 30% more legroom than typical models to accommodate seniors and those with joint pain.
Merach addresses the "work-from-home" fitness trend with the NovaWalk W50 TrekPad. This under-desk treadmill is a consumer favourite for requiring zero assembly—users simply unbox it and slide it under a desk. Reviews describe the motor as "zen-like" and quiet, allowing for seamless multitasking during work hours.
Expanding beyond cardio, Merach has gained industry recognition in the wellness category. The CV30 Pro Whole Body Vibration Plate was named the "Best Vibration Plate" in the 2026 Shape Fitness Awards. Experts and users commend the device for its ability to stimulate circulation, support muscle recovery, and its safety features, such as a built-in gravity sensor that auto-shuts off the machine when not in use.
Marketed as "affordable durability," Merach products are frequently cited for their high value proposition. Verified purchasers consistently rate the equipment highly for its space-saving capabilities and robust build quality, often describing the machines as feeling "premium" and "heavy-duty" despite their budget-friendly pricing. The brand’s focus on aesthetically pleasing designs—such as wooden rowers and sleek, compact walking pads—ensures the equipment integrates well into modern home environments.
